Before the Form
The brief that decides whether a program holds. Industry agnostic by design.
Most concept work creates more questions than it closes. This is the part of our process we would hand a client before they hire anyone, including us. Work through it on your own program and you either get clarity you did not have, or you find the questions your team cannot yet answer. Both are worth having.
What is inside
- Twelve questions across role, constraints, interfaces and success metrics
- Three programs, three kinds of hard constraint: film, location-based VR, and our own IP
- How to run the brief on your own program before anyone draws
- What locked direction looks like once the debate closes
Get your copy
If the brief raises questions you cannot answer yet, that is the conversation worth having.