Before the Form
The brief that decides whether a program holds. Industry agnostic by design.
Why we wrote it
Most concept work creates more questions than it closes. This is the part of our process we would hand a client before they hire anyone, including us. Work through it on your own program and you either get clarity you did not have, or you find the questions your team cannot yet answer. Both are worth having.
What is inside
- Twelve questions across role, constraints, interfaces and success metrics
- Three programs, three kinds of hard constraint: film, location-based VR, and our own IP
- How to run the brief on your own program before anyone draws
- What locked direction looks like once the debate closes
The brief exists so work like this is not a guess.
The form is tested against the forces it will meet. This is VTOL PROXIMA in computational fluid dynamics, run in GURASIM™, a proprietary internal tool.
Get your free copy
Fourteen pages: the twelve questions we run before any design work, and three programs showing what each constraint changed. It arrives as a PDF in your inbox.
PDF · 14 pages · 2.2 MB